Tourism Marketing & Operations as a Percentage of Occupancy Tax Collections
What does this measure?
This indicator measures the relationship between tourism marketing and operations spending and the total occupancy tax revenue collected in Orange County, New York. A higher percentage suggests a greater commitment to promoting and supporting tourism.
Summary Statement
Between 2015 and 2024, Orange County increased its investment in tourism marketing as a percentage of its occupancy tax collections. In 2015, 20.93% of the tax revenue was used for tourism marketing, while in 2024, it increased to 39.2%. This increase occurred alongside an over 100% increase of the total occupancy tax collected, from approximately $3.2 million to $6.8 million, indicating both growth in the tourism sector and a greater allocation of funds toward its promotion.
Source
Orange County Tourism & Film